3 Reasons Your Business Needs to Use Social Media Marketing
We live in a digital world, so it’s easy to understand why many organizations have shifted their focus to internet marketing. After all, digital marketing efforts directly impact your SEO, which allows people to find you more easily and will positively impact your revenue stream. Although there are several components of internet marketing that will allow your business to be more successful, social media marketing is one that you shouldn’t overlook.
Using social media management for better marketing has become significantly more important in recent years. What was once seen as a way for young people to connect with their friends has become a highly powerful tool businesses use to get web traffic and increase their sales. Methods like website ad placement and blogging are still extremely helpful — for example, companies that blog 15+ times a month get five times more traffic than businesses that don’t. But what some business owners fail to realize is that social media marketing can supplement these efforts and drive traffic to your website in ways that feel much more organic for platform users.
At this point, having social media accounts for your business is no longer optional; it’s a necessity. But it’s not enough just to have these accounts. You need to be active on them and know how to use them to your advantage. Knowing how to go about this can be a challenge, but once you know how to use social media to drive sales, you’ll be well on your way to maintaining a successful internet marketing strategy. Here are just three reasons why your business needs to be utilizing social media for your marketing:
- Social media posts will drive web traffic
If you create a new blog post, a new web page, or have a new feature you want everyone to know about, social media posts are the perfect way to get the word out. Posts on Facebook, Instagram, or Twitter need to be eye-catching and intrigue your audience to get them to click on your link. These platforms also have sponsored options that will allow your content to be seen by a wider audience. Once you get users’ attention, they’ll want to go to your website to find out more. That translates into more traffic, higher page rankings, and increased sales — a win/win/win!
- You can strengthen your relationship with customers
Being active on social media will help improve your brand’s visibility and integrity. It can also help you make more of a personal connection with potential customers. Social media platforms allow you to get an inside look at what your customers like and don’t respond to; they also give you a unique opportunity to respond to questions, concerns, and complaints in real time. As a bonus, you can also take the opportunity to check out the competition and forge new relationships with other businesses. When customers and other organizations are more familiar with you and the way you work, they’ll be more likely to recommend you to others and visit your site.
- It has the best ROI around
Currently, social media posts generally get more engagement and results than other types of internet marketing tactics. That means it’s an incredibly effective method for promoting your business. Even better is the fact that posting on social media is free. Of course, ad promotion and professional social media campaigns are a slightly bigger investment, but because the platform itself won’t cost you anything, you’re already ahead of the game. You don’t have to pay every time you post, which means you’re getting free exposure with every update. Therefore, it’s easy to put social media marketing in the mix as part of your internet marketing strategy because it won’t take away from other parts of your budget.
If you need help with your online content marketing or need an SEO boost, On Top Visibility has you covered. For more information on our services, get in touch with us today. We’d love to take your business to the next level.